Thursday, March 09, 2006
Roll Up the Rim: A Canadian Pastime
Our overseas readers may be under the impression that we Canadians are a nation of beer swilling, hockey playing poutine eaters. And so we are.
But there’s so much more that unites us as a nation. I speak of Tim Hortons “Roll Up The Rim To Win” contest. (Note to foreign visitors: You must roll your r’s thusly: “R-r-roll up the R-r-im to Win.”)
Each year, from March ‘til May, Tim Horton’s (a national donut chain) holds a marketing campaign in which coffee drinkers roll up the rim of their paper cup to see if they’ve won grand prizes like SUVs and plasma TVs. Or a free donut. (Note to foreign visitors: Only roll up the rim of an empty cup.)
Now the Roll Up The Rim coffee cup may be r-r-rolling into court as two Quebec families are fighting over who gets the prize.
In other news, Tim Hortons opens in Kandahar.
Posted by The Mistress at 2:45 AM